Situation
To pitch AI new business training services to companies who lacked understanding of practical AI applications in their design workflows.
Task
Responsible for ideation and solutions that would clearly communicate complex AI concepts and demonstrate tangible implementation strategies to secure training contracts.
Action
I developed a modular slide deck framework featuring visual hierarchies, data visualisations showing efficiency gains, and before-and-after case studies of AI-enhanced design outputs. Each presentation was customised to the client's industry while maintaining consistent branding, collaborating with group CEOs and BA's to refine subject matter in their expert areas to ensure technical accuracy.
Result
The presentations helped secure training engagements with five Fortune 500 companies. Client feedback praised the clarity and visual impact, with one noting it "transformed abstract AI concepts into an actionable roadmap."
My framework became a reusable template, reducing pitch development time by 40% for future proposals.
Showcasing our UX and Public Sector skills
Visual Interface Designs
New Business and Client-Facing Documentation
I redesigned the company's client-facing documentation by creating simplified visual systems that showcased our work methodology through clear process flow diagrams, timeline infographics, and colour-coded frameworks.
These visuals transformed dense documentation into compelling narratives that clearly communicated our strategic approach, significantly improving client engagement during presentations and becoming a standard template across the organisation.
Sector-Specific Icons
Bespoke Iconography for Communications
I designed custom icon sets tailored to each industry sector, creating visual languages that resonated with specific client audiences across technology, finance, healthcare, and manufacturing. These bespoke icons enhanced brand recognition, improved information hierarchy in presentations, and allowed clients to immediately identify relevant content while demonstrating our deep understanding of each industry.
