Situation
Global organisation needed to introduce M365 Copilot AI to staff with varying IT literacy levels across multiple languages, requiring an approach that felt approachable rather than technically intimidating within a cyber-secure environment.
Task
Create a scalable learning programme identity that nested within the established brand, worked globally across multi-language settings, and was instantly recognisable while accommodating all skill levels.
The task wasn't simply about training—it was about transformation. Staff needed to feel confident, not overwhelmed. The learning experience had to be instantly recognisable yet flexible enough to work across cultures, languages, and skill levels.
Most critically, it needed to demystify AI rather than reinforce technical barriers.
Action
• Developed a comprehensive visual identity and learning framework to support organization-wide adoption:
• Designed approachable iconography – Created blue-sky concepts with connection motifs that demystified AI and tech without intimidation
• Built scalable training materials – Produced multi-language support documentation and simplified guides breaking complex stages into digestible steps
• Enabled daily coaching – Partnered with Product Owners to create supplemental materials for online training sessions delivered multiple times daily
• Analysed user needs – Studied data and personas to ensure materials resonated across diverse skill levels
Result
Delivered a globally scalable training ecosystem with custom iconography and user-centered documentation that accelerated AI adoption and established consistent communication standards organization-wide. Transformed a potentially intimidating technology rollout into an engaging, accessible experience.
Creating a Go-to 'Learning Behaviour'
Brand Ideation & Development
Building ideas for users to associate with tech, IT and Ai, without being technically intimidating.
I developed a few blue sky icons with connection links ideas, presenting options and evolving ideas.
Communications Protocol Development
Designed, implemented and presented practical communication guides for multi-office teams to use. Created role-specific mockups and visual step-by-step protocols to standardise processes and communications across distributed locations.
Copilot Programme Brand Development
Created the final brand identity for Morgan Stanley Copilot by integrating Microsoft iconography with a distinctive visual lozenge design.
This scalable brand system ensures consistent recognition and application across digital platforms and corporate communications.
