Analysing complex data into a B2B product. Translating data in paper sketch form to plan ideas and options. Sketches and thinking processes demonstrated for creating a clear set of visuals.
Simplifying the data journey
I transformed complex procurement data into clear visual infographics using a continuous line motif. The line represents the user’s journey—starting tangled (the problem), then smoothing out as Tryg provides solutions. This visual thread connects each screen, creating a cohesive narrative from complexity to clarity.
