Situation
SSE, a national energy company, had struggled for over five years to raise employee awareness of everyday environmental impact—previous campaigns failed to engage or drive behavioural change. Staff were avoiding training, and the Client had not found anyone to synthesise the ideas and concept effectively.
Task
I developed a concept, and Lead the end-to-end design, development, and content of what was essentially a 0–1 environmental awareness campaign, with full client backing and approval of idea, to transform employee behaviour and environmental consciousness.
Action
• Identified that legacy ambiguous environmental messaging was failing to resonate.
• Translated real-life statistics and waste data into attention-grabbing, relatable insights.
• Developed a visually striking approach to overcome engagement apathy.
• Created high-fidelity presentations showcasing tangible environmental impact.
• Designed compelling visual narratives for immediate stakeholder understanding and employee activation.
Result
• Achieved a five-year breakthrough, accomplishing what previous campaigns since 2019 could not.
• Client validation: “This is what we’ve tried to achieve for the last 5 years.”
• Successfully drove employee engagement and behavioural change.
• Delivered a strategic concept that effectively showcased SSE’s environmental goals.
Initial Concept, Discovery to Launch
Ideation, Paper Sketching Concepts for Impact
Researching sustainability issues, I identified an effective message to raise users awareness for behavioural change UI.
• Collaborating with Researchers, PO, BA team to develop the content
• Generated content and data-driven journey mapping to guide behaviour-focused design and development
• Visualised ideas using GDS "Less is More" approach to streamline content
• Sketched effective icons and visuals enhancing clarity and engagement
Sketches below show initial idea development for discovery to presentation
High-Fidelity Design Presentation
Alignment to Final Presentation, offering Users Solutions & Actions
• Created and delivered high-fidelity design presentations for agile showcases and stakeholder review
• Developed hi-fidelity impactful UI elements, icons, and concept designs to communicate a clear visual design vision
• Championed the CTA Call To Action approach offering solutions for users to follow
• Praised by C-Suite and cross-functional teams
Validation
“This is what we have tried to achieve for the last 5 years.”
