Situation
SSE, a national energy company, had struggled for over five years to raise employee awareness of everyday environmental impact—previous campaigns failed to engage or drive behavioural change.
Task
Lead the end-to-end design of a 0–1 environmental awareness campaign to transform employee behaviour and environmental consciousness.
Action
Identified that abstract environmental messaging was failing to resonate.
Translated real-life statistics and waste data into attention-grabbing, relatable insights.
Developed a visually striking approach to overcome engagement apathy.
Created high-fidelity presentations showcasing tangible environmental impact.
Designed compelling visual narratives for immediate stakeholder understanding and employee activation.
Result
Achieved a five-year breakthrough, accomplishing what previous campaigns since 2019 could not.
Client validation: “This is what we’ve tried to achieve for the last 5 years.”
Successfully drove employee engagement and behavioural change.
Delivered a strategic concept that effectively showcased SSE’s environmental goals.
Development & Ideation for Behavioural Change Design
Generated content and data-driven concepts to inform impactful, behaviour-focused design. Visualised ideas to guide the team, streamlining content using a GDS “Less is More” approach and creating effective icons and visuals that enhanced clarity and engagement.
High-Fidelity Design Presentation
Created and delivered high-fidelity, straight-to-design presentations for agile showcases and stakeholder review. Developed impactful UI elements, icons, and hands-on concept designs to clearly communicate design vision and interactions.
The power of simple impact using clear UI Visual design was praised highly by C-Suite and Teams involved.
