Situation
SSE, a national energy company, had struggled for over five years to raise employee awareness of everyday environmental impact—previous campaigns failed to engage or drive behavioural change.
Task
Lead the end-to-end design of a 0–1 environmental awareness campaign to transform employee behaviour and environmental consciousness.
Action
• Identified that legacy ambiguous environmental messaging was failing to resonate.
• Translated real-life statistics and waste data into attention-grabbing, relatable insights.
• Developed a visually striking approach to overcome engagement apathy.
• Created high-fidelity presentations showcasing tangible environmental impact.
• Designed compelling visual narratives for immediate stakeholder understanding and employee activation.
Result
• Achieved a five-year breakthrough, accomplishing what previous campaigns since 2019 could not.
• Client validation: “This is what we’ve tried to achieve for the last 5 years.”
• Successfully drove employee engagement and behavioural change.
• Delivered a strategic concept that effectively showcased SSE’s environmental goals.
Ideation, Paper Sketching to Concepts and Visuals
Researching sustainability issues, I identified an effective message to raise users awareness for behavioural change UI.
• Collaborating with Researchers, PO, BA team we developed the content
• Generated content and data-driven journey mapping to guide behaviour-focused design and development
• Visualised ideas using GDS "Less is More" approach to streamline content
• Sketched effective icons and visuals enhancing clarity and engagement
High-Fidelity Design Presentation
• Created and delivered high-fidelity design presentations for agile showcases and stakeholder review
• Developed hi-fidelity impactful UI elements, icons, and concept designs to communicate a clear visual design vision
• Championed the CTA Call To Action approach offering solutions for users to follow
• Praised by C-Suite and cross-functional teams
“This is what we’ve tried to achieve for the last 5 years.”
SSE Clients Validation
