Situation
• Organisation required a comprehensive guide to support premium healthcare facility launch
• Needed to engage both clinicians and prospective clients
Task
• Design an elegant, data-rich guide for various mediums, communicating premium positioning and comprehensive service offering
• Balance sophisticated visuals with detailed clinical information
Action
• Developed a sophisticated print experience with digital scalability
• Strategically balanced visual storytelling with informational content across healthcare specialties
• Applied GDS and User-Centred Design principles throughout
Result
• Achieved broad reach and engagement across target audiences
• Stakeholder feedback: "Very happy with the balance of visual and data reaching our clients and clinicians"
• Guide successfully positioned facility launch while serving as enduring reference resource
“Very happy with the balance of visual experience and data reaching our clients”
CEO Feedback
Compact Patterns
Design for Informational Treatments
• Creation of single slide articles allowed for additional updates and content while keeping product succinct
• Reusable templates with variable depth enabled flexible content assembly across multiple touch points
• Maintained visual consistency and allowed teams to scale information delivery without fragmenting the design system
Main Pattern Storytelling & Designs
UX/UI Allowing for Most Common Treatments
• Creation of full screen articles showcasing quality treatment
• Reusable design patterns allowing for variations across multiple touch points
• Maintained visual consistency and allowed teams to scale information delivery across the product ecosystem
