Situation
Fragmented data visualisations prevented efficient record-keeping and decision-making across transport operations teams.
Task
Redesign a fragmented transport data platform to deliver actionable intelligence through user-centred design.
Action
Conducted user research with drivers and controllers to understand workflows and pain points. Designed a dual-interface solution: simplified delay reporting for drivers and comprehensive performance dashboards for operations teams. Developed streamlined information architecture and visual hierarchies to distil complex datasets into at-a-glance KPIs. Built journey maps and proof-of-concept presentations to secure stakeholder buy-in.
Result
Reduced incident logging time by 65%, accelerated operational decision-making, and improved data comprehension.
Stakeholders praised the design as “beautiful data with clear targets.”
Service Journey Design & Stakeholder Alignment
Led user research and persona development to shape end-to-end service journeys. Developed proof-of-concept presentations and journey maps to secure stakeholder buy-in. Designed user-centred solutions balancing operational needs and driver engagement, including a streamlined delay reporting interface for high-frequency tasks.
Research to journey planning
Working with personas and building user routes and needs.
Interactive Dashboard & Data Visualisation Design
Designed interactive dashboards with progressive disclosure and drill-down functionality, enabling users to explore data intuitively while maintaining overall context.
Implemented responsive layouts with clear visual hierarchies for both mobile and desktop, supporting rapid scanning and in-depth analysis.
All-in-One Touchpoint Design
Conceptualised a single-screen interface for engineers on iPad or desktop, featuring touch-to-expand functionality for streamlined access to multiple views, enhancing usability and workflow efficiency.
User Assistance & Data-Driven Visual Design
Designed dashboard visuals transforming vehicle performance data into actionable insights, spanning user profile management and real-time analytics. Key UX solutions include “Reasons for Delay” messaging and intuitive location-based incident reporting, creating a cohesive information architecture that enhances operational efficiency and supports informed user decision-making.
Iterative Dashboard Design & Stakeholder Alignment
Refined dashboard interfaces iteratively based on MVP evolution, user feedback, and stakeholder input.
Integrated insights into detailed specifications for BA review, ensuring alignment between user needs, business objectives, and technical feasibility for planning and subsequent production stages.
