I'm a Senior UX/UI Designer creating innovative User Experience (UX) and User Interaction (UI) designs.
Currently completing a two-year tenure at SiteKit.Ltd, during which I successfully led the launch of a 0-1 startup mobile app through to the MVP stage build, creating brand, Visual design and prototypes.
Currently completing a two-year tenure at SiteKit.Ltd, during which I successfully led the launch of a 0-1 startup mobile app through to the MVP stage build, creating brand, Visual design and prototypes.
Experienced at navigating startups and existing roles to enhance the User Journey, Interaction, and overall User Experience, and highly experienced in analysing User research research and employing an empathetic approach to iterate design solutions, with the end customer in mind.
I have transferable skills from a graphic design background, utilising considered typography, and layout for impactful digital UX/UI and GDS-based interactions with accessibility at the core.
Why I am still passionate about design
I know saying 'I'm passionate' is a bit of an old phrase, but I AM passionate about design, user experience and interaction, and the art of communicating a journey or story that guides a user to the result they need. This came to light when I realised I HAD to redesign the NHS test kit designs at the start of teh pandemic as the information was chaotically designed under rapid needs I imagine.
Parts were missing the mark, warnings in the wrong area, no interaction or help when needed. I read the first wave of User research which illustrated what I already had sensed. People were missing the vital instructions and guidance they needed.
I considered the time, place and environment the Public would experience using the product, and reworked the information architecture, journey and structure realising I had to innovate a total redesign and restructure resulting in a product that went out to the public in 85m kit deployment runs, and made a real difference to peoples lives.
I created three NHS, and DHSC products that were given Gold Standard award status. These were public-facing as well as for senior medical personnel which I am proud to have created and helped people with during the pandemic.
I bring this approach to all the products I work.
From cave paintings to Icon designs and User-based products, I believe good clear well-considered design should make a difference.
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Thank you!