I’m passionate about using creative design thinking to drive digital transformation and innovative change, always balancing usability, accessibility, and brand consistency.
With over a decade of experience as a Senior Product Designer, I have a proven track record of translating complex business challenges and user needs into intuitive, high-impact digital experiences. My expertise in UX design, AI adoption, and product development has positioned me to drive meaningful transformation for modern companies and startups alike.
In my recent role creating an AI-driven care app, I designed complete end-to-end user journeys that transformed complex workflows into seamless experiences through deep-dive research and user-centric design approaches.
At Sword Group, I led the AI adoption strategy for Microsoft 365 Copilot, significantly improving productivity and adoption rates for Fortune 500 clients including Morgan Stanley and Generali. My work with UKGov, NHS, NHS Scotland, and ScotRail has demonstrated my ability to streamline processes and enhance user engagement through thoughtful, accessible design.
I’m passionate about using creative design thinking to drive digital transformation and innovative change, always balancing usability, accessibility, and brand consistency.
Throughout my career, I’ve driven end-to-end product development from ideation and research through launch and iteration, defining success metrics to ensure data-informed decisions.
I conduct comprehensive user research and competitive analysis to identify opportunities for differentiation, then collaborate cross-functionally with design, AI/ML, and engineering teams to deliver intuitive, high-quality experiences.
Whether I’m translating complex ideas into clear specs and user stories, wireframing concepts for stakeholders, or continuously optimising user journeys for engagement and retention, my focus remains on creating solutions that truly delight users while solving real challenges.
In my recent role creating an AI-driven care app, I designed complete end-to-end user journeys that transformed complex workflows into seamless experiences through deep-dive research and user-centric design approaches.
At Sword Group, I led the AI adoption strategy for Microsoft 365 Copilot, significantly improving productivity and adoption rates for Fortune 500 clients including Morgan Stanley and Generali. My work with UKGov, NHS, NHS Scotland, and ScotRail has demonstrated my ability to streamline processes and enhance user engagement through thoughtful, accessible design.
I’m passionate about using creative design thinking to drive digital transformation and innovative change, always balancing usability, accessibility, and brand consistency.
Throughout my career, I’ve driven end-to-end product development from ideation and research through launch and iteration, defining success metrics to ensure data-informed decisions.
I conduct comprehensive user research and competitive analysis to identify opportunities for differentiation, then collaborate cross-functionally with design, AI/ML, and engineering teams to deliver intuitive, high-quality experiences.
Whether I’m translating complex ideas into clear specs and user stories, wireframing concepts for stakeholders, or continuously optimising user journeys for engagement and retention, my focus remains on creating solutions that truly delight users while solving real challenges.
Clients
Throughout my career, I have had the pleasure of working with a great range off clients including:
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