I have been privileged to work with The Government, NHS, DHSC and UKHSA and spearhead the fight against COVID, doing my bit as a designer by creating a hybrid of Graphic Design and UX Product design, user research, journey planning, product design from scratch, collaborating with amazing teams, utilising GDS design, and making a difference to the UK Public with three Healthcare designs that won Gold Standard User Centred designs.
Then the great chance to create a 0-1 healthcare app to solve a large healthcare problem facing the UK's ageing public, which I took to MVP and created the whole app, design, brand, avatars and screen designs for LifeBook, at SiteKit Ltd.
Combining skills honed in Learning and development design, working at The Security Company (TSC) where I had the amazing chance to create Gamification for learning, (satisfying my inner cartoon and animator dreams from youth) as well as some amazingly interesting corporate cyber security learning platforms made into visually stunning designs. We had some amazing feedback, from happy clients and users, who enjoyed the gamification and learning apps.
So what do I do...
As a Product/UX Designer dedicated to delivering human-centred design solutions aligning with both user and business aims. My goal is to create meaningful experiences and emotional connections with users, through meaningful digital products and experiences, enhancing patient trust through human-centred products. I ensure GDS accessibility and inclusivity for all levels of legibility. I'm a strong advocate for prioritising user needs, I leverage data-driven User Research/ Usability Testing to ensure accessibility, GDS compliance, and innovative approaches to exceed user expectations.
I enjoy designing solutions to complex challenges and leading 0-1 start-ups. With expertise in ideation sessions and research-based, intuitive thinking, I build service and journey boards leveraging both qualitative and quantitative data.
Adept at working for NHS and healthcare products settings, I’m also a highly experienced lead in 0 to 1 start-ups and entrepreneurial settings, always thinking about design strategy and growth.
I'm passionate about integrating Learning and Development into my Design Thinking and Problem-Solving to help people, which I incorporated into my NHS /UKHSA Gov designs, achieving 2.2 billion users with my design work, with 60 million users regularly following my user-centric designs.
View my LinkedIn Profile for more.
Professional Experience Highlights
Healthcare Start-Up 0-1 / Sitekit
Lead Product Designer
Tackled significant challenges facing adults entering the social home care system. As the UX/UI designer at a Healthcare consultancy start-up, my role was to interpret key challenges facing adults entering the social home care system, creating solutions to improve the navigation and accessibility for users finding the care service they need.
NHS, DHSC, UK Health Security Authority
Lead Product, UX Design, Visual Designer
I played a pivotal role in the NHS COVID-19 response, leveraging my expertise in graphic design and UX/UI to innovate healthcare solutions. My initiatives included pipeline ideas, and animated mobile app concepts which integrated gamification elements, including supermarket-style loyalty points to incentivise COVID testing, which led to my leadership of a newly established information design department, where I spearheaded the design operations for two years.
Accomplishments:
• Gold Standard for User-Centred Design: Recognised for crafting three exemplary user-centred designs for NHS and UKHSA's COVID-19 initiatives, impacting over 85 million users.
• Critical Production Error Solution: Commended for identifying and resolving production issues, safeguarding the distribution of 55 million COVID-19 test kits.
• Gold Standard for 'Cognitively Challenged Easy Reads': Awarded for designing accessible COVID-19 information products that received universal acclaim upon deployment.
Cybersecurity / The Security Company /TSC
E-learning, UX Design and Graphic Design for Cyber Security
As a UX Designer in the cybersecurity field, I implemented engaging e-learning programs aimed at behavioural change and heightened security awareness.
Excelling at ideation and creation of Gamification Learning, met with positive feedback.
I am also adept at creating elegant solutions from complex information, for desktop, mobile and SaaS, and user-centric cybersecurity, financial risk, and corporate risk training programmes.
My projects included:
• Innovative E-learning Products: Focused on creating user-centric designs for cybersecurity, financial risk, and corporate risk training programs.
• Gamification of Learning: Successfully integrated game mechanics into e-learning platforms to enhance user engagement and learning outcomes.
Grist / Thought Leadership company
Lead Design / User Experience / Graphic designer
Initiated a wide range of B2B, and B2C product designs, pitching for various business clients, crafting tender and pitch documents resulting in winning new business and opportunities.
• Redesigned B2B and B2C products for notable clients, including NHS Education, Litigation, Willis, ACE International, HFW, and JLT, utilising graphic design and digital UX design skills, design thinking and strategic design.
• Achieved YoY repeat business and revenue growth with exceptional design solutions.
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