I’m a lead user-centred designer with deep experience across the public sector and consulting, focused on UX strategy, service and product design, and simplifying complex systems into clear, accessible experiences. My approach is hands-on and pragmatic—bringing clarity to complexity through thoughtful design, with the end user always at the heart.
I work across the full design journey—from sketching and wireframing to shaping the bigger picture, aligning teams, and influencing senior stakeholders. I thrive in both independent roles and collaborative environments, always championing inclusivity, accessibility, and usable design that meets real needs.
My background blends digital and graphic design, behavioural design, and user research. I map journeys, test with users, and iterate designs based on real feedback. This foundation supports my work in creating accessible, inclusive products and services that are grounded in usability testing and agile delivery.
I’ve led national-scale projects for the NHS and DHSC, and delivered digital products for organisations including SSE, Morgan Stanley, Inmarsat, NHS Scotland, DXC Technology, and Microsoft 365 Copilot transformation training. My work spans GDS-compliant public services, healthcare, enterprise tools, and behavioural change—always focused on clear outcomes, organisational goals, and user needs.
Recent highlights I'm proud of:
• Designed and integrated an AI bot into a healthcare start-up app—end-to-end—for older users and families managing urgent care
• Delivered NHS and UKHSA digital products used over 2 billion times
• Created an AI-driven, personalised travel app focused on user behaviour
• Piloted AR within a behavioural change platform
I pay attention to the entire user journey—digital and human—ensuring every touchpoint contributes to a meaningful experience.
I'm proactive, collaborative, and always open to feedback, working closely with product owners, dev teams, and stakeholders across healthcare, academia, fintech, energy, and clinical trials.
Design vs the Pandemic: My Part in the NHS Battle
I’ve been privileged to support the UK’s COVID response—designing for the NHS, DHSC, and UKHSA. I combined UX and graphic design, GDS standards, and user research to build public-facing healthcare services from scratch. Three of these designs earned Gold Standard for User-Centred Design.
Following that, I had the opportunity to design and deliver a 0–1 healthcare app tackling a major challenge for the UK’s ageing population. At SiteKit Ltd, I led the creation of LifeBook—from brand and avatars to full app design and MVP.
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