UX/Product and Service Designer with extensive experience in customer experience (CX), Government digital service (GDS), and accessibilityMy design approach is fueled by energy, creativity, and forging a deep connection with customers. I actively listen to understand their needs, translating their ideas into impactful design solutions. With an outgoing and personable nature, I build strong, collaborative relationships, ensuring that the final product truly resonates with the end user.I prioritise collaboration, valuing everyone’s input to enrich the design outcome. I am a T-shaped professional with a start-up mindset, bringing strong transferable skills and creative emotional intelligence to my work. My holistic approach to design focuses on crafting end-to-end customer experiences, to create emotionally engaging services that foster loyalty, trust, and adaptability, ensuring they evolve alongside changing user needs and technology.
I'm a Service Designer and Product/UX Visual Designer with expertise in CX, GDS, and Accessibility. T-shaped skill set, blending deep knowledge with broad learning capacity. Start-up mindset with strong transferable skills, creativity, and emotional intelligence.
Focusing on the holistic end-to-end Customer Experience, considering the user journey requirements, human-centred design and layout patterns, while building an emotional service that fosters loyalty, trust, and engagement, with the ability to iteratively adapt to changing user needs.
Focusing on the holistic end-to-end Customer Experience, considering the user journey requirements, human-centred design and layout patterns, while building an emotional service that fosters loyalty, trust, and engagement, with the ability to iteratively adapt to changing user needs.
All of these element's factor into my sketching, and visual design and patterns, along with behavioural design, I map out journeys, iterate design and user test feedback to evolve and improve.
My recent work:
• Designed and integrated an AI Bot into a Healthcare App, Start-Up/end-to-end.
• Designed products for NHS and UKHSA (User Interacted circa 2 Billion times)
• Innovated and designed an AI & algorithm-driven User Personalised Travel App.
• Pipelined the use of AR into a behavioural change platform.
• Designed products for NHS and UKHSA (User Interacted circa 2 Billion times)
• Innovated and designed an AI & algorithm-driven User Personalised Travel App.
• Pipelined the use of AR into a behavioural change platform.
I focus on the entire user journey, encompassing digital interactions and human touchpoints, contributing to overall user satisfaction. I have a proactive, collaborative attitude and am always open to feedback to improve and communicate design ideas and prototypes with the tech team, and other stakeholders.
I have extensive experience working in Healthcare, UK Public Sector, Academia, Life-Sciences, Clinical Trials, MHRA and Research.
I'm as adept in collaborating in Confluence, JIRA, Trello and similar Agile project management tools,
as I am in Figma, Adobe CC, Keynote / PPT Slide Deck design and creative tools.
as I am in Figma, Adobe CC, Keynote / PPT Slide Deck design and creative tools.
My skill set covers all stages of the product life cycle, problem solving, creating personas that accurately represent users and clients, analysis to final delivery, and working closely with build and tech to ensure fidelity across platforms.
Design verses The pandemic. My part in the NHS battle
I have been privileged to work with The Government, NHS, DHSC and UKHSA and spearhead the fight against COVID, doing my bit as a designer by creating a hybrid of Graphic Design and UX Product design, user research, journey planning, product design from scratch, collaborating with amazing teams, utilising GDS design, and making a difference to the UK Public with three Healthcare designs that won Gold Standard User Centred designs.
Then the great chance to create a 0-1 healthcare app to solve a large healthcare problem facing the UK's ageing public, which I took to MVP and created the whole app, design, brand, avatars and screen designs for LifeBook, at SiteKit Ltd.
Combining skills honed in Learning and development design, working at The Security Company (TSC) where I had the amazing chance to create Gamification for learning, (satisfying my inner cartoon and animator dreams from youth) as well as some amazingly interesting corporate cyber security learning platforms made into visually stunning designs. We had some amazing feedback, from happy clients and users, who enjoyed the gamification and learning apps.
So what do I do
As a Product/UX Designer dedicated to delivering human-centred design solutions aligning with both user and business aims. My goal is to create meaningful experiences and emotional connections with users, through meaningful digital products and experiences, enhancing patient trust through human-centred products. I ensure GDS accessibility and inclusivity for all levels of legibility. I'm a strong advocate for prioritising user needs, I leverage data-driven User Research/ Usability Testing to ensure accessibility, GDS compliance, and innovative approaches to exceed user expectations.
I enjoy designing solutions to complex challenges and leading 0-1 start-ups. With expertise in ideation sessions and research-based, intuitive thinking, I build service and journey boards leveraging both qualitative and quantitative data.
Adept at working for NHS and healthcare products settings, I’m also a highly experienced lead in 0 to 1 start-ups and entrepreneurial settings, always thinking about design strategy and growth.
I'm passionate about integrating Learning and Development into my Design Thinking and Problem-Solving to help people, which I incorporated into my NHS /UKHSA Gov designs, achieving 2.2 billion users with my design work, with 60 million users regularly following my user-centric designs.
View my LinkedIn Profile for more.
Recent Professional Experience Highlights
Start-Up 0-1 / Sitekit Healthcare
Lead Product Designer. Tackled significant challenges facing adults entering the social home care system. As the UX/UI designer at a Healthcare consultancy start-up, my role was to interpret key challenges facing adults entering the social home care system, creating solutions to improve the navigation and accessibility for users finding the care service they need.
NHS, DHSC, UK Health Security
Lead Product, UX Design, Visual Designer. I played a pivotal role in the NHS COVID-19 response, leveraging my expertise in graphic design and UX/UI to innovate healthcare solutions. My initiatives included pipeline ideas and animated mobile app concepts which integrated gamification elements, including supermarket-style loyalty points to incentivise COVID testing, which led to my leadership of a newly established information design department, where I spearheaded the design operations for two years.
Cybersecurity / The Security Company /TSC
E-learning, UX Design and Graphic Design for Cyber Security. As a UX Designer in the cybersecurity field, I implemented engaging e-learning programs aimed at behavioural change and heightened security awareness. Excelling at ideation and creation of Gamification Learning, met with positive feedback. I am also adept at creating elegant solutions from complex information, for desktop, mobile and SaaS, and user-centric cybersecurity, financial risk, and corporate risk training programmes.
Grist Thought Leadership
Lead Design / User Experience / Graphic designer. Initiated a wide range of B2B, and B2C product designs, pitching for various business clients, crafting tender and pitch documents resulting in winning new business and opportunities. Redesigned B2B and B2C products for notable clients, including NHS Education, Litigation, Willis, ACE International, HFW, and JLT, utilising graphic design and digital UX design skills, design thinking and strategic design. Achieved YoY repeat business and revenue growth with exceptional design solutions.
Previously:
Bauer Media
Cedar. Tesco magazine art director
B2B media
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