Senior UX Product and Visual Designer with a strong background in creating engaging and user-centred products. Experienced in all aspects of the design process, from initial concept development to high-fidelity prototype creation, and crafting and delivering compelling presentations to stakeholders, along with high-fidelity clickable prototypes for proof of concept and testing.
Creating Gold Standard user products for the UK
Recognised for designing innovative solutions and achieving 'Gold Standard' status for user-centred designs in the healthcare sector, I am a passionate advocate for design thinking principles to drive positive user outcomes proficient in conducting user research, and simplifying complex data for improved user accessibility and understanding.
I recently designed a start-up, overseeing every aspect from inception to completion. This encompassed the design process from wireframes, sketches, concept development, visual designs, graphic icons, design patterns and conducting in-depth research to advocate for the best user outcomes. Developed a user-friendly AI avatar that received positive feedback and enhanced user experience using an empathic approach to build trust and familiarity.  
My part in the fight against COVID-19
Previously I contracted for the NHS and UKHSA, where I achieved recognition for delivering 'Gold Standard' user-centred designs. I analysed government research to redesign and improve three large-scale NHS products' UX/UI functionality.
Simplified complex medical and business plan data using analytical thinking and design skills seeing my UI designs used circa 2.2 billion times throughout the UK testing period.
Transferable skills 
Previous to that I worked in print and graphic design. Art Directing for Tesco magazine, fashion shoots, food and lifestyle consumer subject matter. A truly great way to learn about mass-market users and design. Before that a real mix of B2B and travel. All leading to transferable skills.
I always loved tech and design, and what better place to  carry that interest than UX design media   

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