My design philosophy centres on creating intuitive and accessible designs that resonate with users.

Working across GovTech and healthcare, combining visual design expertise to solve complex problems in fast-paced agile environments, collaborating across multi-channels, planning user journeys, building visual designs from concept to launch, always championing GDS-based human-centred design principles.

I believe in the power of design to solve problems and enhance user experiences, a philosophy I bring to life in every aspect of projects and work. 

I've built UX/UI projects across healthcare, combining visual design expertise to solve complex problems in fast-paced agile environments, collaborating across teams planning user journeys to building visual designs from concept to launch, championing GDS-based human-centred design principles.
 Recent Impact & Scale
• Transformation: Led UI/UX for UK Government's highest-traffic digital service (2.2B+ COVID-19 interactions, 65M users)
• Revenue/Funding: Designed AI care platform presentation securing £1.5M Innovate UK funding (top 2% nationally, 20/20 score)
• Adoption: Increased Fortune 500 AI/Copilot adoption from 23% to 78% across 30,000+ employees, boosting productivity 70%
• Efficiency: Reduced NHS Scotland clinician onboarding by 75% through simplified IA and compliant mental models (8,500+ professionals)

Awards & Recognition
• GovUK NHS Gold Standard Award – User-Centred Design Excellence (2020)
• Cognitive Accessibility Award – 90% Comprehension Improvement (2021)
• Qualified Career Coach – Leadership & Development

Coaching qualification
Career coaching and development Qualification achieved, and Practised for 2 years



Clients
Throughout my career, I have had the pleasure of working with a great range off clients including:

Connect with me via LinkedIn or email. 
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