I'm a Product/UX Designer focused on creating user-centred, emotionally engaging experiences.
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/9e0e4826-4215-4348-a211-098642891c98_rwc_0x60x3354x2241x3354.png?h=74dad265f591bbf1ebe1c192aeb720e7)
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/b1e5625b-e46f-40d2-981d-8db5d3ce970e_rwc_0x45x3354x2241x3354.png?h=2f4c506ef67ffa50b444d60758247aa5)
Solution for key Adult Care challenges / 0-1 Start Up
Leveraging Healthcare Industry Knowledge to develop a 'Single Source of Truth’ platform for users, to foster emotional connections and enhance user experience.
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/4a2a69b4-4714-44e3-8dc6-b19b0eb4eb39_rwc_0x0x3354x2241x3354.png?h=21cd7f63cd4dcecaf55b45ecb8057edc)
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/8a5e5491-774f-4bfb-9960-8c951f78eb5d_rwc_0x0x3354x2241x3354.png?h=c494e36d529c2f10f4626f9b399d9459)
Address user learning disingagement
Created a learning approach with a gamification and interaction 'Buzz', which received 100% uptake, with positive learning, and information retention.
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/96ea6b10-4293-4da8-bade-52a0c06a75f6_rwc_0x0x3354x2241x3354.png?h=b37df238752ed9932ce14972e1295c39)
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/f15051e5-fcfe-451e-b3c6-32c50c100c73_car_3x2.png?h=520c7a11a30238cb63ef9b526a9dccdc)
Driving crucial NHS Healthcare solutions
Create a solution for UK public accessibility
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/7f0500ac-e391-41a8-bc13-8cb40399aa6d_rwc_0x30x3354x2241x3354.png?h=a79c1aefc1c93c3008d16db40a977de5)
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/b382ba40-5f83-4287-9674-8bed257fc18e_rwc_0x30x3354x2241x3354.png?h=88d025dee93a590cf71ea2dd1de81361)
Simplify complex products for our teams
Engage users with clean interactive design
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/88af1fa7-a327-4721-b6fe-80147bfe74b0_rwc_0x0x3354x2241x3354.png?h=565bfe2ef0841273dc5bdd12d258ffb9)
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/458efbf7-dab7-4d77-8b7d-5e7be08a28cf_car_3x2.png?h=75ea1e7a236d66bc9889a012b6a5a723)
Give our Users an 'I wish I had that' moment
Rethink how users want to book a break
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/4a81807f-86b7-42c5-b88e-b0044a3f5022_rwc_0x60x3354x2241x3354.png?h=4ec4e3cbea5429068ea8108abc347185)
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/cf43107f-6dae-4bbc-91a2-78ecb5472d57_rwc_0x45x3354x2241x3354.png?h=b2be04d6f172163644b247d68eed2f80)
A single source of truth (SSOT) for Staff
Give users a unified support and help point
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/13b463ca-cf8f-46ef-9044-62dac2d7a0e1_rwc_0x60x3354x2241x3354.png?h=29cf3b45b209641649382f2f6caeece9)
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/427c8574-05b7-47a8-8974-c508c333dc34_rwc_0x45x3354x2241x3354.png?h=ef63b5912a06d71fe0ef040b28a59283)
Enhance behavioural change & awareness
Engaging users with easy-to-digest learning
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/a7022ef8-d876-491f-85a9-6349713552a6_rwc_0x0x3354x2241x3354.png?h=ebf6c907d352050504052344ee0a6b97)
![](https://cdn.myportfolio.com/aac24a27-2355-46d8-a1e6-0ba01899d1c6/cb18ef66-eea6-4196-a835-2b2cc4a2ce73_rwc_0x30x3354x2241x3354.png?h=6df1c1288a4c2f2f5f2152a928cc0711)
Create a FinTech experience Buzz for our teams
Gamification used to improve user uptake