UX/CX Lead and user-centred designer specialising in digital transformation and simplifying complex systems. I create clear, inclusive experiences across healthcare, public services (GDS), and digital change. Hands-on and strategic, I work closely with teams to align design with real user needs—driving impact through accessibility, co-design, and usability. Proven success leading national projects for the NHS and DHSC, turning insights into purposeful, high-impact solutions.
CASE STUDY/ 0-1 LAUNCH
Simplifying a complex system into a user-friendly experience.
NHS / UKHSA service design
Clear user journey design for Public Sector UK-wide use.
NHS ONBOARDING REDEVELOPMENT
Bringing clarity to a complex legacy Healthcare system
CASE STUDY / BEHAVIOURAL CHANGE
Incorporating AR into the users learning experience.
SIMPLIFYING COMPLEX HEALTH DATA
Created UX patterns to convert White Paper health reports into UX products.
BEHAVIOURAL CHANGE CYBER TRAINING
Initiated solutions to engage staff and encourage interaction
Bio Science learning
Building behavioural change & awareness
CX one-stop-help tool
Developed as a day-to-day 'Single source of truth' for risk awareness.
Energy Care awareness
Campaign to raise cyber environmental behavioural change
CASE STUDY / USER CHOICES
Enhancing CX, using smart AI interactions and algorithms.
Immersive FinTech experience
Successfully integrated game mechanics into e-learning
Transpot Link designs
User friendly dashboard design to work with GPS transport updates