Situation
The NHS need a way to educate and guide the public through the Pandemic
Task
Design a human-centred product for all levels of legibility
Action
Analyse data, champion UCD and simplify medical information for the public
I played a critical role in the NHS COVID-19 focusing on user accessibility and human-centred design, attaining the first wave of NHS research analysing legacy design KPIs.
Using feedback and data, I concluded that the information architecture was confusing users, vital facts were hidden, guidance was unclear, and users couldn't understand vital guidance.
Result
100% successful UK Public uptake and feedback, during use
Helped the UK populous during the Pandemic, changing behaviour and safety. Recognised by NHS, and DHSC as 'Gold Standard for user-centred design'.
Reproduced, 2.2bn times. Used by 55+ million users.
Developing data and feedback into a new product.
Building Brand-Based User Trust with empathy and compassion
I designed solutions for both print and digital formats, introducing features that provide clear, instant information and guidance. User testing confirmed the effectiveness of these innovations, leading to positive feedback and success.
My work prioritized clear access points, practical guides, and positive steps, ensuring a user-friendly experience that is both practical and meaningful to the public.
