Situation
The NHS need a way to educate and guide the public through the Pandemic.
Task
They needed it NOW! Design a human-centred product for all levels of legibility.
Action
I analysed data, champion user-centred design, and simplify medical information for the public. During NHS COVID-19, I led research on legacy design KPIs, focusing on accessibility and human-centred design. Through user feedback and data analysis, I identified that the information architecture was confusing, vital facts were missed by the user, and guidance was unclear—insights that I used to make critical informed improvements to NHS Testing understandable.
Result
Helped the UK populous during the Pandemic, changing behaviour and safety.
Awards
Recognised by NHS, and DHSC as a new 'Gold Standard for user-centred design'.
Turning Data Into user-friendly products
Analysis and redesign of public sector NHS Products. 100% successful UK Public uptake and feedback, during use.
Building User Trust with empathy and compassion
I designed solutions for both print and digital formats, introducing features that provide clear, instant information and guidance. User testing confirmed the effectiveness of these innovations, leading to positive feedback and success.
My work prioritised clear access points, practical guides, and positive steps, ensuring a user-friendly experience that is both practical and meaningful to the public.
Making instructions user centred
Championing an easier to follow guide, with new icons, images and Alt Text added in for assistive reading tech. I introduced concept of Call to Action points near information points, along with clear reporting notes, based on data research and intuitive GDS based design.
Guides for Pharma manufacture
I produced style guides, icons and elements for manufacturers to use and follow, as well as guiding them through the process, using the established NHS colours, and guides when they produced mass vaccine and test kits. These were made to maintain simplicity and human centred design aspects, with the end user always in mind.
