Situation
The company struggled for over five years to raise awareness of everyday environmental impact.
Task
Create an impactful solution to engage employees and highlight environmental issues.
Action
I developed a visually striking approach, translating real-life stats and wastage into attention-grabbing insights to overcome previous lack of interest.
Result
Delivered a strategic design and presentation for behavioural change, earning client praise: “This is what we’ve tried to achieve for the last 5 years.” The concept effectively showcased their environmental goals.
“This is what we’ve tried to achieve for the last 5 years.”
Design presentation
High fidelity straight-to-design stage for agile showcase and stakeholders.
Development & ideation
Creating information and ideas for content combined with data and areas to expand upon data for impact and behavioural change design. Showcasing these helped the team visualise the idea and create extra streamlined content under my GDS approach of 'Less is More', creating impactful icons and visuals.
