Start-up, addressing significant challenges for adults seeking social care in a highly fragmented system, analysing multiple pain points, and journey obstacles that need fixing.

The Challenge 
Organising Care in a fragmented and highly complex system  
My Solution 
Create a user-centred 'all in one place’ platform for users
I developed a new 'all-in-one' approach to foster emotional connections and enhance the user experience. 
By conducting extensive research, including interviews with nurses and care requesters, I analysed the challenges faced by adults and families booking care in the current system. 
Embracing the GDS methodology, I began with paper prototype sketching and strategic service design thinking to create effective solutions.
Solution architecture
Building user trust, and introducing their own AI assistant
I aimed to create more than just another 'sales' bot, conducting in-depth research on public-facing virtual assistants in medical centres and government sectors. 
I developed a friendly, human-like AI avatar to serve as an assistant, and integrated it seamlessly into the entire product design, working closely with the CEO, and our AI scientist developer. 


Early screen designs
This aim is the Bot 'assists', and answers real-time questions, interacting with users, as a personal helper. I developed the Bot to feel warm, empathic and trustworthy, and introduce itself on opening screens.
Unifying users with Brand emotion
Developing a fresh and strong Brand and icon to connect with users
Taking a pragmatic approach to agile start-ups, I designed alternate logos as the project name evolved. I selected brand colours to reflect core user personas: health, trust, care, and passion. 
I developed various concepts, including the unification of two key groups of users, creating unified care, the pulse of social neighbourhood care, and the idea of ‘Home is where the heart is.’ 
This led to the creation of an icon representing the unification of social care and the users needing care.

User first accessibility
Developing a journey, and a 'user-centric' service 
Championing accessibility and researching user-friendly public-facing products in commerce, both physical and digital, I introduced friendly and engaging pop-up guide Cards and CTA (Call to Action) points. These prompts and clear advice areas were integrated with the AI guide to enhance user interaction. 
My focus was always on considering the user and their environment, ensuring they received the support needed to achieve their goals. I created various stages of service and product design journeys, for the team and presentations.

Strong simple branding
Brand colours selected, and refined for user product identity
Linked to colour psychology and association, the palette was kept to a simple yet effective core group. 
Fonts were carefully selected and tested for accessibility, legibility, and future-proofing.

Keeping it simple 
Dashboard is designed to be a focal point, for users and family members
To keep users and their families engaged and informed, I designed a dynamic Dashboard area that serves as the central hub for accessing notifications, messages, and updates. This dashboard features consistent and recognisable icons to enhance intuitive interactions. 
Each key user function is easily accessible from this screen, ensuring a seamless and user-friendly experience.

Healthcare app design, UI/UX designer, Senior UX Product, Visual User Experience Designer,  Visual graphic designer, User-centred design, Clickable Figma prototypes for build and Information architects.

Desktop designs  
Building Service and interactive familiarity  
Designed with clear, user-friendly interactions for marketing and presentations, the AI host proved highly popular during testing. It effectively guided users through various topics such as finances, training options, work-life balance, and benefits, while answering questions promptly.
User research revealed that participants wanted to personalize the AI bot, enhancing their emotional engagement. They appreciated the ability to customise the Bot, making it a unique piece of technology they could proudly share with friends and family.
 
Promoting & Marketing
Introducing users to the tech, and benefits of signing up
The landing page introduces users to the overall concept and presents distinct routes based on their needs:
For Care Requesters: It provides information and assistance, guides through the process of seeking care, assists with assessments, and offers insights into health, fintech/finance, and benefits entitlement. 
For Care Workers: It caters to those interested in joining a new company with better benefits, aiming to contribute to building a new social care system. It also provides information on finances and work-life balance advantages.

Result & Benefits
Aim to improve life for the end user, families and carers
I innovated and achieved an industry-disrupting solution focused on improving navigation and accessibility. By optimizing user routes and creating a user-centered all-in-one service point, I designed a platform for families and individuals to find the care they need and deserve.

Why users loved the AI Bot assistant
Users found the site engaging and emotionally connected with it quickly, navigating effortlessly using the Pop Up Help cards, which significantly enhanced their overall experience and satisfaction. 
Several users expressed that they wished they had this app years ago when sourcing home care. I developed an empathic bot that can be customised to user's preferences, enhancing the connection and making them feel at ease when seeking help, any time of day or night.

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