Transport Link designs – live National Rail data. I turned raw feeds into simple, intuitive dashboards, shaped by personas to make complex data clear and usable. Designed for both high- and mid-level users, with planned access options to suit different needs.

Situation
Large volumes of data were being turned into disconnected charts—hard to follow, no clear story.
Task 
Work with analysts, BAs, and the client to design a UX that made the data clear, accessible, and easy to use.
Action
Created a simplified way to visualise complex data—giving performance teams across the country an intuitive interface to select, view, and understand key metrics and feedback quickly.

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