Logo concepts and mock ups
a few test ideas for icons within the logo
a few test ideas for icons within the logo
once chosen, closer analysis and tweaks to logo
once chosen, closer analysis and tweaks to logo
Wireframe development ideas and sketches
Wireframe development for city travel planning, emphasising customisation options for users to tailor their holiday experience. Features include destination selection, customization tools, social integration, and mobile app compatibility for convenience.
User Journey Product design
By creating personas representing various user types to grasp their needs and behaviours, I've initiated planning a journey map. This map visualises the process, choices, and structure of the user's route, enhancing the user experience and facilitating holiday and ticketed event purchases.

Initial design test visuals
First design tests incorporating fonts, icons, and colour palettes, along with user recognition icons.
tested fonts for stylised travel ideas
tested fonts for stylised travel ideas
played with ideas for location choices. The hardest part of any vacation!
played with ideas for location choices. The hardest part of any vacation!
Ideas for showing your saved Pass wallet to events, locations booked in advance.
Ideas for showing your saved Pass wallet to events, locations booked in advance.
mocked up grids and layouts.
mocked up grids and layouts.
applied stock images for locations, sharing shots and many other other functions
applied stock images for locations, sharing shots and many other other functions
First design prototype
I always feel I'd like to be able to select a bespoke short break. Having the icons to collect indicates if you prefer a more city-based break, historic sightseeing or plain beach holiday. This app allows you to select the type of break early, swiping across sections to save time.
Swipe for holiday type
Swipe for holiday type
Tap icons you want to experience
Tap icons you want to experience
Selections to view
Selections to view
Details of activities
Details of activities
Select days out and book in advance
Select days out and book in advance
Updated interactive user choices
I implemented an animated opener for the prototype based on a strong location icon idea. To add a playful element, I've introduced slide bars to illustrate 'my holiday preferences'. The app can then curate a series of breaks based on these preferences, saving time and expediting decision-making. Users can adjust these sliders to different levels for faster choices.
Self-critique and refinement for improvement
Self-critique and refinement are essential for continuous improvement. In testing my clickable prototype, I found several areas for improvement. I took screen snapshots and marked up my thoughts and observations. My goal is to streamline and simplify the product journey to achieve a level of usability similar to the Government Digital Service (GDS) standards.​​​​​​​ Giving the user even more control, allowing the selection of holiday types they like to ease the process
First draft to have distinct simple choices
First draft to have distinct simple choices
Note to self, test icons and use of space to enhance categories
Note to self, test icons and use of space to enhance categories
Made larger, and added a £D feel so it more like a special selection choice
Made larger, and added a £D feel so it more like a special selection choice


Sketches testing ideas for detailed and entertaining selection options, alongside a potential result chart concept. The aim is to offer users enjoyable aspects and genuine choices during their selection process.
Screens mocked up for prototype testing
Initial levels of the clickable working prototype
A video demonstration showcasing the introduction, user settings, and guide. Users begin with a broad selection of various types of holidays, followed by an interactive option to share their preferences for the holiday. This leads to a refined choice based on their preferences and bias ideas, with the ability to book events and tickets at the chosen locations in this clickable working prototype.
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