Ideas to improve my holiday
Paper Prototyping, ideas and visuals
I based this on my, and others feedback, how frustrating it is to book a break that is exactly what I want. No time is wasted once at the location missing out on tickets, queuing or just not knowing about events.
Colour-coded options allow you to select the type of break, using an engaging visual interface. This enables you to then further customise within your chosen break. Tested very well in research, with section pages grabbing attention.
Development stage
First draft designs, with interaction choice screen
Early design tests incorporating fonts, icons, and colour palettes, along with user recognition icons. I implemented an animated opener for the prototype based on a strong location icon idea.
Brand testing
Revising Brand and logo test designs
Innovated ideas using holiday types, location finding, icons and movement iconic cities and holiday types.
Logo development
Testing new Brand, design, styling and colour system
Ideas for showing your saved Pass wallet to events, locations booked in advance.
applied stock images for locations, sharing shots and many other other functions
Section interface design
Large screen Icons for user recognition and choice
Prototype versions
Testing on screens with new logo
Swipe for holiday type
Tap icons you want to experience
Selections to view
Details of activities
Brand and logo designs
Logo & Brand development ideas
Researching travel, the instant recognition of travel icons, and getting feedback from users and their frustrations, I wanted to keep the icons and brand clean with travel visual links.
Tested a few ideas, based on location-finding icons and travel decision-making, eventually creating a bespoke clipped font that felt like road maps and route finders.
Design thinking for refined interaction
Redesign of screens, refining and iterating design interface
Design thinking & strategy
Refined screen designs for clarity and instruction
Intuitively crafting clear simple guide pages first, with a simple scroll instruction guide, allows user-centred interaction and involvement, allowing for a Buzz that the user is selecting the break they want.
The Result & Benefits
Engaging users, with a pivotal interactive choice
To enable the user to select the type of holiday, and then the areas of interest to them, allowing analytics to then provide the best suitable places and events, with the option to buy tickets in advance.
When tested, several users reacted very positively, giving feedback that they wished they had this app before their last break, so they could just plan, and cherry-pick events, and pre-book activities.