Design for impact

I’m a Senior Visual and UX Designer with 10+ years shaping digital products for startups, AI platforms, and UK Government GDS services used by over 65 million people. I combine strategy, interaction design, and visual craft to turn complex problems into simple, beautiful experiences that people trust and enjoy.

AI Home Care: UX/UI Start Up

Case Study | AI Health

NHS Product design and GDS system

Case Study | GDS GovUK

Transport Data SaaS – UX & UI Redesign

Case Study | Dashboard Interface

NHS Onboarding - Simplified UI experience

Case Study | GDS interface

Augmented Reality Learning Experience

Case Study | AR Learning

National Energy Sustainability Campaign

Case Study | Impactful UI Interface

Morgan Stanley AI Copilot M365

Case Study | Integration Learning

NHS User Accessibility Design

Case Study | GDS Accessibility

NHS Deloitte Medical Data Visual UI design

Case Study | Data Simplified